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“Marketing starts with the consumer and ends with the consumer”. Comment.

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Question ajoutée par Utilisateur supprimé
Date de publication: 2016/03/23
Mohammed  Ashraf
par Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

 When you market a product,it should appeal to the customer and be should be within his reach i.e sold in the same country or city and if not it, arrangement for delivery available. Any marketing product will finally end up in the hands of a consumer who will either be satisfied with his product or dissatisfied. If satisfied, then this result alone is a continuation of your marketing strategy and if not the whole marketin process will end. Not before the product is customized to the consumers demands will it sell again. So when marketing a product your aim is to appeal to the consumer and if the product does appeal to the customer the cycle will continue. Remember that the product appeals to the consumer if it's price and place of selling are within reach or also if he  heard that the demand is high on it.

Rami Assaf
par Rami Assaf , loading and Storage Operations Supervisor , Arab Potash Company

Thanks for invitation

 I think he will take the product, he will use & give us feed back

Mohammed Bin Salmah
par Mohammed Bin Salmah , Procurement and Sales Engineer , Yemen Equipment & Supply - YES

The consumer is the key factor for marketing. It is start with him as let him know about the product or convince him and end with him by selling the products

I agree with the rest of the answers

Ghada Eweda
par Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

 

 That means "The growth Potential through consumer insights" .

And ensuring connection between the " art" and " science" of marketing is more important than ever. Especially with data and IT solutions available to marketers to help business drive outcomes. Marketing used to be more about mass creative solutions and efficient management of resources. However today operate closer to consumer insights. Because marketing is the tool which is used for finding potential customers and to convert them into actual customer or consumer .On the other hand the main goal of business company is to sale the products and services to boost profits . So if the marketing is able to create consumer the company will secure long term profit.  The successful Marketing Process works this way, however searching for potential consumer  convert them into actual consumer-sale takes place-profit occurs, so it can be said that marketing starts and ends with consumers.

 

Ahmed Mohamed Ayesh Sarkhi
par Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

yes offcourse before sales during sale after sale

 

Md Fazlur Rahman
par Md Fazlur Rahman , Procurement Specialist , Engineering and Planning Consultants Ltd

Step by step marketing process is as follows:

1.     Analysis of Consumer Behavior based on age, sex, location, income group, profession etc.)

2.     Analysis of organizational Markets (Industrial, whole-seller, Retailer and Govt. Market)

3.     Market Research and Market segmentation, targeting and positioning

4.     Developing Marketing strategies (product development, assessing the economy and developing marketing strategy accordingly)

5.     Planning Marketing Tactics (Branding, Pricing, Channel and Advertising

6.     Sales Promotion and Selling to the Consumers.  

So, we see that Step-1 is analysis of Consumer Behavior and the final step6 is  Selling to the Consumer

Wasi Rahman Sheikh
par Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Agree with all =====================================

Muhammad Moeen Bhatti
par Muhammad Moeen Bhatti , Cluster Incharge , Premier DLC - A project of Beaconhouse Group

agreed with the answer of Mohammed Bin Salmah 

د Waleed
par د Waleed , Management - Leadership-Business Administration-HR&Training-Customer Service/Retention -Call Center , Multi Companies Categories: Auditing -Trade -Customer service -HR-IT&Internet -Training&Consultation

In addition to the answers, I would like to add that marketing is about finding the right consumers to the marketed products or services. So it starts by targeting consumers, and ends up with the right consumers who are really interested in buying !

 

Thank You

abdulrhman frikha
par abdulrhman frikha , MEDICAL CLAIMS SPECILAIST AND PROVIDER RELATIONSHIP , GLOBEMED SAUDI

thank you for invitation .................agree with all answers here

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