What is Strategic Brand Management, and why is it important?

Strategic Brand Management was defined by Jean-Noel Kapferer in his book "Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" (published in 1997) as that branch of brand management that deals with the concept and practice of managing a brand in its totality.
Just like Total Quality Management (or "TQM") is an integrative philosophy of management for continuously improving the quality of products and processes, Strategic Brand Management is a long-term and integrative approach that the company adopts in creating, developing and managing its brand.
The Strategic Brand Management process adds value to the company’s products and services by creating a unique identity in the marketplace.
It allows the company to differentiate itself from its competitors, and communicate its message and market position in a consistent and holistic manner.

Strategic Brand Management Process '' according to Kevin Lane Keller (2nd Edition) are : Identifying and Establishing Brand Positioning and Values Planning and Implementing Brand Marketing Programs Measuring and Interpreting Brand Performance Growing and Sustaining Brand Equity it is important because you have to build a unique personality in the market, and how you want your client to see you if you were a person, covering your relation and associations with him in several perspectives: credibility, emotions, image, loyalty, advocacy ...etc and from my point of view businesses that are not working on there corporate brands will suffer in the future.
imagine person without Face!!!

Strategic brand management is pretty crucial in case of the modern day business world as brand is the most distinguishing aspect of a company.
It has been observed that in the present day business world it is quite difficult to make a proper strategic brand management plan, as there is pressure from several quarters.
Importance of Strategic Brand Management ; The concept of strategic brand management is an important one in the context of the present day business world.
The significance of the process of strategic brand management is linked in some way to the importance of the brands of the companies.
The brands are of utmost importance to the business owners as well as the consumers.
This is because of the fact that the brands are the distinguishing features of the companies and separate a particular company from other companies that offer similar services.

The aim of a brand strategy is to enhance the internal and external opportunities of the brand.
The brand strategy must be strategic, visionary and proactive rather than tactical and reactive.
Each brand must find its own holy grail to success – in the shape of a unique and relevant brand identity and brand vision, which are the first elements that must be in place when developing a brand strategy.
The brand vision is brought to life through a customized brand strategy able to release the full potential of the brand.
Brand managers must have long-term rather than a short term focus.
If the performance of the brand is based on quarterly sales figures, chances are that the brand strategy will end up being much more tactical than strategic, without enough visionary thinking to drive the growth and the strength of the brand in the future.
A prerequisite for making the brand strategy work is that it is closely linked to the business strategy.
This means that the brand and the brand strategy should not be perceived as something other than or as an addition to business strategy developed at late stages in a product launch for example.
In an ideal world, business and brand strategy should be developed simultaneously and support each other.
The brand vision must also resonate with consumers and differentiate the brand from competitors.
Once the brand vision has been established, a customized range of elements that comprise the brand strategy should be prioritized and developed.

Strategic Brand Management is a company policy for long-term and integrative that include the way s to creating, developing and managing its brand.
Its like choosing the best suitable strategy for a brand and then keep on adding the quality stuff to it.
It deals with the concept and practice of brand management in its totality,

The Strategic Brand Management process adds value to the company’s products and services by creating a unique identity in the marketplace. 

Strategic Brand Management is one of the fundamentals of managing a brand, its understanding the brand SWOT and how to increase NPS and Market awareness through all available channels and methods, From understanding where the brand standing in the market, globally and against competitors to creating a plan, measuring your actions and sustaining your position in the market. The idea is making sure you are aware from a to z of your brand and creating the best paln to sustain best position in the market. 

la strategie et importante dant tous les domaine. cest comme un plan

business world it is quite difficult to make a proper strategic brand management plan, as there is pressure from several quarters. Importance of Strategic Brand Management ; The concept of strategic brand management is an important one in the context of the present day business world. 

its help to be all team in one system and policy

Hi, The term strategic management is always the vision and how to embody this view. Hence, the strategic management of the brand highlights the vision of the business managers of the brand in the future and thus helps us to determine the overall direction of the business and how to embody it in the environment surrounding the work