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Well, let's primarily conceive the challenges faced by digital marketing Entrepreneurs in global arena. The success of digital marketing company depends on a number of factors: understanding marketing history, knowing what’s being said about brand, and meeting the needs of consumers in a valuable way. Unfortunately, with all those factors, emerging entrepreneurs often make mistakes that hinder early growth. These can range from failing to plan effectively or measure results, to overlooking the entire mobile category. But that’s not the whole situation. To recover and be accepted Digital Marketing EntrepreneursShould overcome the main obstacles as sated below:
First: Understand the AudienceThe gap that a product or service fills is just the beginning. Marketing requires an in-depth understanding of your consumers’ traits and tastes. Beyond the existing needs of potential customers or end users, businesses need to profile their prospects. Focus on how they spend their time, what other products or services they’re more likely to want, and where individuals who fit the profile tend to live. Such detailed information informs your marketing efforts, making them more pinpointed and accurate.
Second: Planning AdequatelyMany marketers never achieve great success because they don’t have clearly outlined goals and a distinct plan of action. Planning does not mean brainstorming in a room of decision makers. It means writing out an analysis of your current needs, strengths, weaknesses, and goals. It involves taking your budget and going through it, line by line, to determine where your marketing dollars should go. Once you have a written plan of action, make sure to reference all these documents regularly throughout the campaign process.
Third: FocusYou can’t do it all in the beginning, so start with small, concerted efforts. They can be just as effective as large campaigns that aim to reach a wide audience. Focus on the types of prospects your product or service will fit with naturally. Then pick measurable goals that align with industry benchmarks you can track over a period of several months. Long-term goals are vital, too, but seeing meaningful results—even if they aren’t ultimately driving the bottom line—can improve momentum for reaching those future goals.
Fourth: Holding realistic Expectations"Think of digital marketing like a long race, not a sprint". Few marketing campaigns will achieve instantaneous results. Unless your first post goes viral, you’ll likely have to tweak and improve your pay-per-click strategy, social media, and other digital marketing campaigns as you go. Social media campaigns tend to have a shorter turnaround time, while pay-per-click campaigns often take about a month and a half to deliver results. Search-engine optimization (SEO) strategies tend to take the longest of all. SEO campaigns typically need 4 to 6 weeks to get off the ground, but can take as many as six months to a year to meet meaningful goals.
Five: Do Budgeting ProperlyMany startups fail to allocate a fair amount of money for digital marketing. While some elements can work on a shoestring budget, many campaigns require a strategic investment. That may require taking a hard look at where your money is going right now and making some judgment calls. For instance, avoid spending money on tools that you aren’t sure will work for your business. Instead, focus on hiring talent inside and outside the company that can help you reach your goals.
Six: Using focused Social Media PlatformsSocial media platforms are a fun and fast way to market your company, but focusing on too many at once can weaken the overall campaign. Try to keep your social media strategy targeted at the few social media platforms your audience frequently uses, and deliver relevant information through them on a regular basis. Build a social media strategy that makes sense for your brand and market, not necessarily the platforms that are trending right now. Twitter, Facebook, and Snapchat are great social media platforms to start with, but depending on your business audience, you many want to consider LinkedIn, Instagram or Pinterest.
Seven: Remembering the Importance of ContentContent marketing is the foundation of any successful digital marketing campaign. But the information or media must be relevant, engaging, and insightful. Otherwise, you can post articles, images or videos all day long, and still not see measurable results. Look for elements that will convert site visitors into long-term customers. Video content, in particular, is becoming a staple of digital marketing, and companies can no longer afford to ignore it. Entrepreneurs can start using video content with homegrown campaigns on Snapchat, Vine, and YouTube that are both cost-effective and successful in striking a chord with your audience.
Eight: Navigate Mobile marketThe number of global mobile users exceeded desktop users in 2014, earning a steady place in the pockets and hands of most consumers. Plenty of businesses pay lip service to this area of tech, but haven’t really thought through their mobile strategy. Those companies will likely be forgotten and become obsolete. Responsive web design and layered interfaces are sleek, user friendly, and fairly easy to develop with the right professional help. Mobile marketing should be synonymous with digital marketing at this point; it’s that integral to the success of a campaign.
Nine: Measuring ResultsThe work doesn’t end once you’ve come up with ideas and put them into practice. After the initial launch of your digital marketing campaign, you need to use relevant metrics that confirm its Return On Investment (ROI). Essentially, your goal is to find out whether the money you spent was worth it. The good news is a digital campaign is not static once it has launched. You can continue to use analytics throughout the campaign period to tweak posts, keywords, and other information to better target your audience. Over time, your content will be optimized so that it reaches your goals.
Ten: Using New School SEOBeware any SEO or digital marketing agencies that push keyword stuffing, outbound link building, and other methods. As Google’s algorithms evolve, old SEO practices are getting companies penalized. If you’re providing valuable insights, images or videos (see content section, above), then that content will naturally lead to better search results, since they create natural inbound and outbound links. This type of organic marketing is the new strategy that SEO companies are adopting.
Eleven: Using a Combination Of Offline And Online Marketing StrategiesDigital marketing should always be supported by more traditional marketing strategies. People still drive by billboards and act on the information they see.
The difference now is that print advertising includes digital marketing information. Social cues are ever-present in the bottom corner of magazine ads and on subway signs. Some print campaigns are even entirely digital in focus, featuring a hashtagged word or a Twitter handle. Mixing traditional and modern marketing strategies makes for a multi-level campaign that has the potential to not only reach consumers, but connect with them on a deeper level.
Twelve: Take The Startup AdvantageNew entrepreneurs have the opportunity to begin from a fresh slate. They can craft their company personality and marketing campaigns without battling established expectations. Over time, they can also transform as the brand or consumer interest evolves. By understanding where to focus initial efforts, entrepreneurs and small business owners can develop digital marketing practices that will fuel their bottom lines for years to come.
Adopted from : Stephen Moyers , the Web marketing manager at SPINX Digital Agency, a designer and a blogger who writes about Web design, and online and social marketing.
Nowadays almost all the people have smart phone, most of them have account on Facebook, Twitter, YouTube and other social media. It is not that hard to target them by an advertisemente. Many companies have lready engaged in this trend so it is just need time to be more popular
With our world being so technology driven and focused on market segments, social media marketing is gradually picking up the pace in being an accepted method of marketing. In all honesty, I tried convincing my boss that it was the way to go back in 2008. No one believed me, and no one wanted to bother. Here we are, 2016, and it has really developed into something huge!
How long do I think it will take to become a staple? Probably another year. I don't give it any longer than that. Most companies have already caught on to the importance of social media and how vital it is to the overall success of the organization. Companies that use social media as a staple marketing method are not just smart, they are GENIUS!
We are already in the midst of DM.
Both marketer and prospect are realising this cost effective reachability. However, Prospects are confused with irrelevant and untimely options. This should be preciously tailored to the need of the prospects. Great challenge ahead for all digital marketers. But I am sure they will soon over come this with appropriate new tools.
actually i am working on a research paper and from what i read i can say that digital marketing is already there :)
Has begun , take a look at this http://goo.gl/QmdKSv
that means, the digital world replaced some of the printed channels and in marketing mostly small and medium business depends 100% in their campaigns on social media which is a part of the digital
I agree with Ms. Ghada answer and have voted for her.
Here’s what our leadership team predicts for social media, digital marketing and SEO in 2016. What are your thoughts? Tell us in the comments below!
Chuck Aikens – CEOMy predictions seem to come true, but here are few of my SEO predictions for 2016:
6 Things that Have Never Changed in SEO
What I See Changing in 2016
My prediction:
Google’s continuing efforts in Artificial Intelligence (RankBrain, TensorFlow, etc.) will spawn a self-aware entity that will call itself SkyNet, decide humans are limiting its ability to grow, and take drastic measures to eliminate us!
Google’s continuing efforts in AI will … take drastic measures to eliminate us! – Dave Young,… Carly Webber – Senior Social Media Specialist, Team LeadSEO IS DEAD. IT’S ALL ABOUT SOCIAL MEDIA.
Just kidding, but here’s my prediction to battle against all the SEO’s:
My Second Prediction: Some famous person like Will Smith is going to launch a new social media platform that everyone will hate.
It’s all about social media. – Carly Webber, Volume Nine Richard Lesher – Senior Account Manager, Team LeadPrediction #1: Mobile will officially take over in 2016.
Most Americans now own a smart phone – better than 64% according to Pew Research Center. There are people alive today who have literally never used anything but a mobile device to browse the web, find (and review) businesses, and buy products online. If you’re in the business of selling products or services online, it’s time to get laser-focused on mobile.
Prediction #2: Matt Cutts is never coming back to Google.
Why not? Well, we already know that Cutts extended his unpaid leave through the rest of 2015. So there’s that.
Therefore, it’s logical to predict that sometime in 2016, Cutts will instead emerge as The Dark Overlord of the Invisible Web. Rumor has it that Cutts has been in talks with Wired Magazine for some sort of a “no-holds-barred interview” about his new “venture” on the Dark Web. According to one previously unreleased statement from Cutts about his unpaid leave from Google: “Let’s just say I’m not missing the money and leave it at that.”
And then earlier this year an anonymous source came forward claiming he spotted Cutts in San Francisco sipping cappuccinos with Dread Pirate Roberts while cloaked in a black, hooded cape. “It was totes cray. But whatevs, I guess if you know all of Goog’s dirty little algo secrets, you can make hella bank on Deep Net,” he said.
Sounds dangerous. No wonder Cutts kept his health insurance.
Mobile will officially take over in 2016. – Ben Waymire, Volume Nine Ashley Berman Hale – Senior SEO Specialist, Team LeadStuff that will continue to be really important/grow in importance:
Hopefully: