What is the relationship,in marketing,between price and value?

Hello Abeku, I mean this is too theoretical speculations which a professors attack the fresh graduates, at practice you cannot speculate this about, you just will be forced give your customers right price for your company’s services .

To form the right price you will need to make market analyst in relation to next points

• what price your competitors offer

• What is maximum solvency of your customers regarding to this service

• What margin your company must have providing the concrete service to stay at this market segment

price means the amount which the customer is to pay by cash, and its value means how much it worth for the customer