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What is the best effective marketing strategy to price the new product?

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Question ajoutée par Reynaldo Manangan , Salesman , Sitaf Saudia Food Company for Trade
Date de publication: 2016/04/10
Adebisi Williams
par Adebisi Williams , Pricing and Commercial Analyst , Virgin Atlantic Airways

Strategy will involve first analyzing competitor pricing; target audience, availability of the product and possible differences there might be over similar products.

i will suggest if ts a new product, price slightly lower that competitors for a certain period to penetrate the market and slowly increase the price as demand increases and you have reached a comfortable profitable rate.

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