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Depending on the type of Planning/implementation it could be:
Work/Job in Process.
Work/Design Validation
Work /Design Pilot Validation
Product Realization
If you are referring to the marketing stage, it is the "introduction" stage.
[Step 1] ConceptualizationGoal: think of something—a problem, a solution, a question, a gadget, anything that a product or service could address
[Step 2] Product/service definitionGoal: define project goals and general characteristics of a product(s) or service(s) based on market, customer, and user needs.
[Step 3] Product concept feasibilityGoal: begin to develop a concrete picture of what the new product or service will look like.
Step 4] Design and development, design verificationGoal: complete the design activity and verify the final product prototype against your established criteria (i.e., technical specifications). Proof-of-concept field testing and feasibility simulations may also be done at this stage.
[Step 5] Scale-up: design validation, transfer to pilot production, process validationGoal: validate the product or service design and manufacturing process.
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