Which definition can you give "international marketing"assuming you are ask in exam?

First, thanks for invitation.

DEFINITION OF INTERNATIONAL MARKETING:

Kotler defines marketing as 'human activity directed at satisfying needs and wants through exchange process.' International marketing can be defined as "marketing carried on across national boundaries". International marketing has also been defined as ' the performance of business activities that direct the flow of goods and services to consumers or users in more than in one nation'. It is different from domestic marketing in as much as the exchange takes place beyond the frontiers, thereby involving different markets and consumers who might have different needs, wants and behavioral attributes.

Scope of International Marketing

Though international marketing is in essence export marketing, it has a broader connotation in marketing literature. It also means entry into international markets by:

1-Opening a branch/ subsidiary abroad for processing, packaging, assembly or even complete manufacturing through direct investment.

2-Negotiating licensing/ franching arrangements whereby foreign enterprises are granted the right to use the exporting company's know-how's, viz., patents, processes or trademarks with or without financial investment.

3-Establishing joint ventures in foreign countries for manufacturing and or marketing and

4-Offering consultancy services and undertaking turnkey projects broad. Depending upon the degree of firm’s involvement, there may be several variations of these arrangements.

Adopted from: (Management studies, International trade, 2010)

agree with ms. ghada 

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International marketing  is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable.

what is an advertisement to easy to reach people to know our product in whole world 

The performance of business activities that direct the flow of goods and services to consumers or users in more than in one nation'. It is different from domestic marketing in as much as the exchange takes place beyond the frontiers, thereby involving different markets and consumers who might have different needs, wants and behavioral attributes.

Thanks for the invite, I leave the answer to experts and

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