Which of the following statements most completely defines the term ‘marketing’?

Please choose the best alternative, you have only one choice.

(a) Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.

(b) Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.

(c) Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.

(d) Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers’ needs.