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any of the floowing is a good source of newspread
It deppends on what product you are selling.
You will never sell a luxury watch like Rolex outdoor i suppose, and at the same time selling icecream is perfect ;)
You build your brand through out-door sales mostly.
Dear Mohammed,
When we talk about "Brand Management", so we mainly give attention to a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.
Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company's overall vision.
To answer your question I can beleive that Outdoor selling is best for very fast Brand Management, This does not mean that indoor sales is not important, But Outdoor sales will be faster in achieving the goal and more effective.
Why? ...
Once your encompassing brand ‘promise’ is in place, you need to consider how you will communicate it and then how you will manage and develop it over time. and When it comes to communicating your brand to the public, there are a few techniques and issues that are worth considering:
- Storytelling: An established technique in branding a business is to tell its story through communication elements such as corporate identity, packaging, stationery, marketing materials and so on. (The Outdoor Sales can do it in better way).
- Credibility: The credibility of your brand’s offer must also be solid.
- Differentiation: A great deal of branding is about defining and presenting a point of differentiation in the sector you’re operating in. Get this right and your organisation will stand out brightly against your competitors.
- Engaging with customers: Part and parcel of creating differentiation is engaging with your customers or users. If you stand out of the crowd for positive reasons and your tone of voice and communications are credible customers will look at what you’ve got to say.
- Focusing your product portfolio: Even if it means setting things up differently from your internal organisation.
- Multiple brands and brand ‘stretch’: If your company operates in more than one sector you will have to consider how you present the business in each area.
- Endorsed brands: A slightly more sophisticated possibility is to set up ‘endorsed’ brands. This is where you create a new brand in its own right but allow the ‘parent’ brand of your main company to feature as an endorsement of the new brand.
- Reinvigorating your brand: Whatever sector your work in, keeping your communications fresh is essential. Using designers to help reassess your designs, language or identity every few years should be seen as an ongoing investment in your company rather than a costly extra.
- Naming: Brand names are an important aspect in setting the tone and personality of your brand.
- Consistency: In branding and brand management a lot of importance is placed on achieving consistency, so that the same attributes and characteristics are evident in all areas of the business’ operations. Essentially, ‘the big idea’ touches and informs everything you do.
- Evolution or revolution: Broadly speaking, evolution is preferable if you are already in a strong position with a solid customer base and you just need to keep up with a growing or developing market.
Revolution, on the other hand, might be more appropriate if your customer base is in decline, the market has changed substantially since the inception of your current brand or you have no point of difference from your competitors.
Good Luck Mohammed
Hany Sewilam Abdel Hamid
Business Development Manager
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /Orkanza
- twitter.com /HanySewilam
