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Improved ROI: Advertisers who use remarketing on YouTube have improved their return on investment (ROI) by showing video ads to people interested in their product or service.
Broader scope: With YouTube's vast network, your video ad can reach potential customers on your remarketing list.
Efficient pricing: The AdWords auction model offers competitive rates that meet your target ROI. With CPV bidding, you'll pay for video views and other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.
Flexibility: Usually, remarketing (also known as "remessaging" or "retargeting") is based on visitors' actions on a website. With AdWords and YouTube, you can remarket based on actions specific to your YouTube videos, including when viewers like, dislike, comment on, and share your video.
