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The five competitive forces by Porter are:
- The entry of new competitors into the arena
- The threat from substitutes based on a different technology
- The bargaining power of buyers
- The bargaining power of suppliers
- Competition between the companies installed in the market.
the three basic strategies for improved website generic competitive power are:
- Leadership of cost
- Differentiation
- Competition on a point
- the risk of cost leadership
- the risk differentiation
- the risks of concentration
To achieve the leadership of the cost price, a society must keep its costs to a level infreieur than its competitors
To achieve differentiation, it should be able to offer something that is perceived as unique
By concentration on one point, a society focused on a specific group of buyers or a specific segment of a group of products or to specific geographical markets.
