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What are the keys for perfect FMCG distribution?

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Question ajoutée par Mark Tadrous , Deputy Executive Manager (Sales & Marketing) , Napoli Group (Napoli Bakeries - Napoli Tissue)
Date de publication: 2016/04/27
Aslam  Saleh
par Aslam Saleh , assistant area sales manager , NADEC

100% call plan adherence and visits as per route plan designed number of visits per week and number of visits per months 

Sejal Mehta
par Sejal Mehta , Brand Manager , Transmed Ghana Ltd.

Investing in sustainable sales-channel network, knowing your Market, knowing your product characteristics, well defined Trading terms, combined with appropriate Marketing effort are the keys for perfect FMCG distribution.

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