Which types of customers are more effective on account-based marketing?

Account-based marketing strategies are generally directed toward large firms purchasing high commitment items or services—either in terms of volume, or in terms of future relationship.

Information technology purchases fit this ideally, as computing and telecommunications systems must be updated frequently to take advantage of new technology and software. Account-based marketing aims to both up-sell and cross-sell products and services to such firms, and establish a framework for future sales to the firm as it grows.

Since account-based marketing tactics hope to increase the volume of business with a specific company, it represents a high-stakes investment. Selecting the right accounts will increase a company's chances of success when implementing marketing strategies. Ideally, the key account should be a firm that shares a significant interest with the company, has an established track record with finances, and has a demonstrated interest in pursuing a long-term business relationship. 

Agree with experts answer <<<<<<<<<<<<<<<<

I do Agree with your Q & A also with the experts answers , Regards.

I agree with Mr Muhammad answers, thanks for the invitation. ..

Agree with mohammad ashraf answer.

Thanks for the invitation. I agree with the answer provided by Mr. Mohamed Ashraf.......................

Thanks

I support your answer Mr. Ashraf

.I agree with your answer...............................

Thanks for invitation...I agree with your answer

Customer type:

75% enterprise (more than 1,000 employees)

21% medium (101 to 1,000 employees)

11% small (100 or fewer employees)

But regardless of revenue, the vast majority of ABM-practicing companies are enterprise-level brands with more than 1,000 employees. This makes sense—ABM is easier to implement and scale once you already have a larger client base and staff in place.

But it also means that B2B companies with between 10 to 1,000 employees are not taking advantage of ABM. Perhaps they feel their employees are overworked, and don’t have the time to learn yet another system. Perhaps ABM is an unproven, “new” concept and they are too busy with old methods and strategies. Maybe they don’t think they have enough clients to justify such an investment.

Thanks for invitation

I am agree with your answer my colleague’s Mr Mohammed Ashraf you gives us good answers