A brand promise is the overlap between what a company does best and what Customers _. Fill in the blank?

benefit more in  all the terms of the words

loyalty and trust it

                             .

"And what customers need"...................Thanks for the invitation. 

I agree with Mr Adel answers ...........................................

I agree with experts answers, thanks for the invitation. ..

What customers want not what he needs.

 A need can be a simple need of water but a want is more complex meaning that a customer wants a certain brand of a bottle of water. 

What customers............ get.

And wht customer accept as a benefit package.

A brand promise is the overlap between what a company does best and what customers