What is Agricultural Marketing?

Centuries and centuries ago, you ate what was grown locally. If you had the money, there might be some exceptions: dried fruits, wines, spices, maybe some olive oil. However, for the most part, you ate what you or your close neighbors grew,  provided the rains came, the harvest was good, and there were no natural disasters to sweep it away. If you didn’t grow your own food, you probably knew who did, buying it from them personally at the village market.

Then came the modern agricultural revolution, and suddenly a greater variety of foods were available from around the world. Improvements in technology and transportation produced food surpluses and enabled people to obtain food from the furthest reaches of the globe.

Today, instead of buying most of our food from farmers, we buy from supermarkets that have gathered selections of food from thousands of farms from around the world This is excellent news for the consumer, but a challenge for the farmer, who now must compete in a global market instead of a local one.

Our food choices today are unprecedented, but they are also increasingly complex. Consumers can buy food from other countries but are they better off buying food grown locally to help the economy? Should a farmer use environmentally responsible practices? What about genetically modified foods? “Organic” foods?

Such questions offer farmers many opportunities, as they attempt to differentiate their produce from similar produce in the market. But such a task depends upon successful communication with customers and distributors, as they try to market their products better than the competition.

Thanks

Totally agree with the answer given by Mr. Ashraf

Agricultural marketing can be defined as the performance of all business activities included in the flow of products from the beginning of agricultural production until they are in the hands of consumers—“from the farm to the fork.”

Thanks for the invitation...I agree with Mr. Mohammed Ashraf's answer. .................................

I agree with the answer given by Mr. Ashraf .................................

I agree with Mr Muhammad answers, thanks for the invitation. ...

Thanks for the invitation.

Good Question Mr. Mohammed, I see it is explained by the experts. But  i would like to add some points.

The main points being of buying and selling of agricultural products we cannot narrow it down only to fruits, vegetables, meat, poultry and diary products which are commonly expressed  as "from farm to fork".

Agricultural marketing includes the buying and selling of other products such as cotton, tobacco and seed. These are also marketed under the umbrella of agri marketing.

thanks <<<< agree with answers >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

agree with ur great answer sir

Thanks for invitation,

very nice q & A

Agriculture Marketing :-

All the activities like transportation processing, storage, grading are including in the agriculture marketing. These activities are inadequate in the economy of every country.