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Which of the following doesn't refer to developing marketing strategies by marketers?

Please note that Only ONE from the following is non relevant:

1- Market segmentation and product/service differentiation.

2- Product and service positioning, branding and packaging.

3- Product and service Pricing methods  .

4- Promotion, elements of the promotion mix  , personal selling, advertising and market communication.

5- Customer and buyer behaviour.

6- Place/distribution or product or service  and environmental effects on distribution technology, local government.

 

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Question ajoutée par Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.
Date de publication: 2016/05/10
Ghada Eweda
par Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

All of a above options is the responsibilities of a marketing manager except option5- Customer and buyer behaviour which is the responsibility of a market researcher.

Justification  

The question aims at great extent to differentiate between the responsibilities of a marketing manager and marketing researcher . nevertheless "Marketing research does not make decisions and it does not guarantee success". Marketing managers may seek advice from marketing research specialists about consumer and buyer behaviour, and indeed it is important that research reports should specify alternative courses of action and the probability of success, where possible, of these alternatives. However, it is marketing managers who make the final marketing decision about pricing strategies, product segmentation, positioning place , promotion …etc and not the researcher. The second observation, that marketing research does not guarantee success, is simply a recognition of the environment within which marketing takes place on the other hand a marketing strategy developed by a marketer can guarantee success by selecting the optimal tactics.

Gurjit Singh
par Gurjit Singh , Global Sales and Business Development Manager- Actively looking for change , Saudi Rubber Products Co.

I agreed with the experts answer................................

Sidrah Nadeem
par Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

Depends  on how big or small the organization is, in smaller organizations the marketeer is often the researcher. But if one of the above has to be choo=sen it would have to be %.

Md Fazlur Rahman
par Md Fazlur Rahman , Procurement Specialist , Engineering and Planning Consultants Ltd

The answer is “Customer and buyer behavior”.

 

 

Rationale: Customer and buyer behavior through market research is taken as basis to formulate /develop the marketing strategies by marketers. 

Utilisateur supprimé
par Utilisateur supprimé

Customer and Buyer behavior is my choice.Thank you

Dunya Qadr
par Dunya Qadr , Customer service supervisor & indoor sales & logistic&communication&operation (looking for new job) , TNT & MATEEN Express

I say all above are responsibilities for a marketing manager with point5 as well which is customer and buyer behavior , because if it's responsibilities of a marketing researcher but it's also responsibilities of marketing manager too, as the manager (he/she) manages the process ,decisions and planning . 

Thanks

Utilisateur supprimé
par Utilisateur supprimé

Thanks for the invitation fully agree with your and other experts answers

 

regards

مها شرف
par مها شرف , معلمة لغة عربية , وزارة التربية السورية

 I agree with experts answers, thanks for the invitation. ....

Nuridin Islam Diab
par Nuridin Islam Diab , Training Manager , Bbusinesss LLE

5- Customer and buyer behavior. - Thanks you. 

Yahia mohamed  Amen Gad
par Yahia mohamed Amen Gad , إدارة - مدرب - , سنابل الأجيال للتعليم والتدريب

Thank you for your kind invitation and Dr. Ghada agree with clarifying information is Mmazukzlk with colleagues Distinguished

Ahmed Mohamed Ayesh Sarkhi
par Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.
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