What types of benefits that a company may hold compared to its competitors?

The competitive advantages are (after sale service, spare parts, guarantee, More Quality, lower price) 

Often made the comparison between the performance of the company or its competitors and the industry average for the same period provided to determine the level of performance with the performance of their counterparts and search for Albb if less than those for the development and improvement

thanks for the invitation

customers values

product benifits

Thanks for the invite ............................ agreed with the answers Mr. Yousef

Agree with experts answer <<<<<<<<<<<<<<<<<<<,,

I think that ,  that issue should be described on light of differentiation from competitors that allows the company to gain and sustain competitive advantage. For instances in manufacture field  a low-cost-producer status and headquarters operation in a low-cost area of the country, the company might seem in a better position to be able to spend aggressively on R&D, even in a down year compared to its closest rivals e.g. Nike . while in service field a differentiation in term quality customer service , high value or low cost e.g. Jazeera airways in Kuwait differentiated itself in term of low cost fares and tackled the Kuwait Airways KA , the flag carrier ! another example is IKEA differentiated itself  in term of higher value  to customers. 

Thank you for this invitation and apologized to answer in this area is

I agree with MR  YOUSEF and  MRS NISREEN

I agree with Mr sameer abdul wahab alfaddagh answers, thanks for the invitation

Thanks for your invitation, Agree on Mrs. Ghada's Answer.

 I leave the answer to the specialists the experts in the this field