What are the strategies in terms of upselling and cross selling?

Cross selling is an important aspect of growing business from an account over time. Cross selling can be done post a deep understanding of the clients need & building a relationship with the client wherein they trust you to make the right product/service decisions for them.

Cross selling requires client engagement, regular interactions, feedback sessions with the client. Pitching your product /services at the right time is important as it should seem beneficial for both the parties involved.