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Global market reach is the top priority as of now.
The Marketing functions are based mainly on a continuous process starting with identifying our marketing mix
1.The Product: what your company is offering "actual product, service, idea, concept" and who it shall serve
2.Price: what is the value for the product/service offered? and how it shall be perceived through the buyer
3.Place: where do buyers look for your product?
4.Promotion (all the communication tools I shall use to promote my product/service whether traditional media "TV, Newspapers" or contemporary like online and social media)
to have a properly functioning Marketing operation one must first have a full grasp of the market and the environment operating in and on the next level understand the
1.Segmentation: breaking down the market into smaller breakdown either demographically "age, gender,.." or geographically thus identifying (who my product/service will serve?)
2.Targeting: selecting the customer to communicate with and what needs shall my product fulfil to the customer
3.Positioning: where will my product/service be placed among the other competitors and to what extent do my product/service have an advantage over competitors/alternatives
it is a continuous loop that keeps improving through properly understanding and communicating with the right customer and how the product/service shall deliver the right value at the right price
Thank you Mr. Fathy for your Invitation,
Every Marketing priorities are defined and executed based on your "Product". Certain products do need touch and feel branding and promotion be it online or offline. You need to look at you product which your company has created after a lot investment of time, resources and money. Your product will tell you the complete story "how and where you can sell me" because not every product needs a lot of Online marketing. There are some products which needs little online awareness rest needs to be promoted in offline mode using different techniques.
