How do I calculate an advertising budget? Is it different for different types of advertising?

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Date de publication: 2012/10/11

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par Rita Khoury , Sponsorship & Media Manager , Emaar Malls Group

Advertising budgets should be set to be between 8% - 12% of the total budget projected depending on the product / service we want to advertise and brand credibility.

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How do I calculate an advertising budget? Is it different for different types of advertising?

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