Traditional Marketing and Digital Marketing, Is there a realistic balance between the two?

Is there a realistic balance? No, not really. There will be situations in which you will use traditional marketing more than digital marketing and vice versa. The key, though, is to make sure you use the right amount of each for whatever marketing campaign you are running. You also need to evaluate the audience; are they the type of audience that would flock more to digital marketing, or traditional? Also, how are YOU utilizing marketing? Are you including digital marketing into the realm of traditional marketing, or are you segregating the two? Do you know your target market? Does your marketing plan have the ability to reach the audience you wish for it to reach without including digital marketing aspects?

In the end, you have to determine what's best for the marketing campaign and what will better reach the audience.

 I agree with mohandas menon answers, thanks for the invitation.

The world is transmitting into a free digital environment. Not only our magazines going digital, we perform many of our daily basis is as as banking on line and much of our reading is done on e-readers. Because of the rise of the digital age, its just seems like common sense to invest in a digital campaign. Even though traditional marketing has a place, its diminishing in our digital base world. For today's business, its imperative to have a website and use the web as a means to interact with their consumer base. There are some traditional marketing strategies, particularly if you are reaching a large local audience, but its important to take advantage of digital marketing so as to keep up in today's world.