You are working with the marketing organization to help develop a new advertising campaign using a direct mail model...

Question

There are literally hundreds of combinations of elements that can be used in each direct mail piece. Testing the most effective approach that will produce the highest response rate will take months to complete and potentially cost many hundreds of thousands of dollars. What method would help reduce the time, dollars, and the actual number of tests that would be required to ascertain the best direct mail combination of elements?

a. Six Sigma

b. Design of Experiments

c. Deming’s points

d. The Juran Trilogy

Sathish Prabhu.V · Answer

situation given calls for analysing more than 1 solution to find out the best possible solution, hence from the given option, Design of Experiments is the right answer.

Usman Islam · Answer

in my opinion option B is correct, because it provides stastical framework for systematically changing all of the important factors.

Eng Ahmed Elsharkawy · Answer

thanks for invition ,,,,,,,,,, my choice is option B

sardar mardookhy · Answer

Option B is teh answer,

Thanks................

Mohamed Helal · Answer

Thanks for invitation....I endorse answers given by colleagues &Experts

Muhammad Farooq · Answer

B– Design of experiments is, by definition, the tool to use in this instance

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You are working with the marketing organization to help develop a new advertising campaign using a direct mail model...

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