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In addition to mr. Nadjib's good submission, another perspective may be;
Economic factors- income levels, inflation rates, interest rates, exchange rates, business cycle for instance boom, recession or depression.
Social/Cultural factors- Linguisitics, religion, education levels, attitudes & values, beliefs & superstions, Aesthetics like symbols, arts.
Political & Legal factors- stability of government, international relations, informal relations between government officials & businesses, nature of goods & services, government attitude towards foreign investment, existing political parties, import & export controls, price legislations.
Technological factors- trends, gains in productivity for instance more outut per units of input, reduced costs of operations.
Internal factors-human resources, capital, materials,stakeholders.
Micro environmental factors- suppliers, competitors, marketing intermediaries, publics & customers