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What do you understand by "consumer buying behavior" and what are types of consumer buying behavior?

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Question ajoutée par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling
Date de publication: 2016/05/29
Emmanuel Wamweta
par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Consumer buying behavior refers to all the activities consumer get involved in before, during & after purchase of products.

TYPES

Complex buying behavior- consumers undertake complex buying behavior when they are highly involved in a purchase & percieve significant differences among brands.

Dissonance-reducing, consumers are involved in purchase of expensive, infrequent or risky purchase but see little difference among brands.

Habitual- low consumer involvment & little significance in brand differences.

Variety seeking- low consumer involvment but significant percieved brand differences, consumers do alot of brand switching.

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