Which corporations can benefit from Internet Marketing?

The Internet is persistent and ever-present for  marketers . It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence. One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism. In addition, Private corporations use Internet marketing techniques to reach new customers by providing easy-to-access information about their products. The most important element is a website that informs the audience about the company and its products, but many corporations also integrate interactive elements like social networking sites and email newsletters. Moreover, Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the “viral” word-of-mouth effect that is so prevalent in online media. However, Individuals find the Internet to be an easy and cost-effective way to promote themselves as professionals, performers, artists, and more. The cost of an Internet marketing campaign is small compared to more traditional methods, and has the potential to reach a very large audience.

I don't know about any corporation who cannot take benefit from Internet Marketing.

Internet Marketing is helping each & every consumer to buy the product / service as per their requirement. 

I think all Corporations can benefit from internet marketing if not almost all of them because internet marketing is cross-cutting and globally recognised.

Thanx for the invitation. It is always a pleasure contributing

Thanks for the invite ............................ Thank you for the valuable information

I agree with M's Ghada answers, thanks for the invitation. .

Everyone by the end of this decade :)

Online presence will affect indirect sales by 50% by the year 2020. So unless you're planning to loose out on sales, you need to have a good online strategy.

Thanks Ms. Ghada for the invitation and the good question as always. 

My views are very simple in this statement : Who don't implement Internet Marketing in his business is insisting to be just a dwarf in a world of giants.

It is cheap , effective , profitable , felxible and interactive. 

Internet marketing has boomed in recent years, most companies have used it mainly for advertising or promoting corporate images and brands. Not many companies have fully utilized the power of Internet marketing as a new channel for handling transactions on the Internet.

Depending on how much coverage a company seeks, as well as the size of the company, will result in what forms of Internet marketing is needed. Some Internet marketing is constructed for major companies, while others are created for a small home office.

Internet marketing for any company is a valuable resource. With an Internet marketing site & social media channels the exposure that is given to the company is seen worldwide. Not only will the company receive increased sales nationwide, but possibly worldwide as well. From small services rendered, to large corporate organizations, Internet marketing is an important aspect of any businesses marketing structure. A company is guaranteed to see proven sales results from what Internet marketing has to offer.

I think all companies, but especially companies that do business in the information and computers and computer peripherals, networks, software and web design technology, as well as media companies

Thanks

Nothing to add after your answer Mrs. Ghada

all those which are new in buisness.

Yes, you can do so many companies do it because of the profit margin it showed an unexpected