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Practically, considering the ever-growing importance of an online presence for any business or non-profit organization, the question isn't whether to implement an Internet marketing strategy, but what kind of Internet marketing technique to use.
The first step is to identify the audience for the product. Who is interested in this product? Who does the business want to interest in this product? Once the target audience is identified, the next step is to conduct research about how that particular demographic uses the Internet so the campaign can focus on the best method of reaching them. Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free. An aesthetically pleasing and informational website is an excellent anchor that can easily connect to other platforms like social networking pages and app downloads. It's also relatively simple to set up a blog within the website that uses well-written content with “keywords” an Internet user is likely to use when searching for a topic. For example, a company that wants to market its new sugar-free energy drink could create a blog that publishes one article per week that uses terms like “energy drink,” “sugar-free,” and “low-calorie” to attract users to the product website. An essential part of any Internet marketing campaign is the analysis of data gathered from not just the campaign as a whole, but each piece of it as well. An analyst can chart how many people have visited the product website since its launch, how people are interacting with the campaign's social networking pages, and whether sales have been affected by the campaign .This information will not only indicate whether the marketing campaign is working, but it is also valuable data to determine what to keep and what to avoid in the next campaign.
A successful & effective internet marketing strategy is a necessity in achieving success in business. However, there are several ways & techniques of developing internet marketing strategies but these also vary from organisations to organisation depending on their goals & needs.
Study & undsrstand the charateristics & dynamics of the environment in which you intend to operate for instance who are competitors, who are existing customer, potential customers and where are they or where can they be found, who are the publics & what is government's position in this?
Develop strategic objectives for instance they should be SMART.
Develop your product, brand name & image before communicating with the target market.
Have a clear growth plan in place with revenue goals for your company.
Create a multifaceted internet marketing strategy.
Set up tracking & feedback capabilities for all your compaigns.
Launch your compaigns for the strategy.
Incorporate a system of regular communication.
Evaluate ROI.
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comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more
Study your competitorsStudy your marketMimic the successful marketing strategies of your competitorsCreate a multi-faceted Internet marketing strategyDevelop your brand name and image before communicating with your targeted marketSet up tracking capabilities for all of your campaignsLaunch your campaign in the same few days and weeksEvaluate your ROI and repeat any strategies that were successful, if and when you launch new products
Thanks so much for the invitation , and please find here under the best said tips and advises in this field as follows :
For those of you just getting started with Internet marketing you will no doubt hear the following phrase many more times, and if you’ve been Internet marketing for some time you are about to hear it again: testing is critical! Internet marketers say this all the time because there are so many different marketing mediums available to be utilized in the marketing process, that it can be quite tempting to flitter back and forth trying out each one in part. Once a person doesn’t experience instant success with one, they tend to quickly switch to a new strategy, and then to another, and so on. The problem with doing this is that it means not fully realizing the potential of each marketing method. By constantly switching between strategies you aren’t giving one particular strategy a chance to flourish. Therefore it is vitally important that you test, test, and test some more with each process, strategy and theory, so you can rule out what doesn’t work and rule in what does.
By doing this you will be able to select the most valuable parts of each strategy and start to build a bulletproof strategy of your own. It is important to recognize early on is that there is no “one size fits all” in Internet marketing, and that the same strategies don’t work for every niche, or even necessarily in the same niche. What works for you might not work for someone else, and vice versa. So decipher what works for you through a continual process of trial and error. Develop a system of your own. It will take some time but will be well worth it in the end. And who knows, one day you might be able to sell your system online as a top-selling product!
Trying multiple marketing methods and only putting limited input into each will only bring frustration. Instead, focus all your energy on one or two marketing approaches. Master them and make sure you have exhausted their capabilities before moving on or adding a new approach to your armory. Don’t keep dipping your fingers in and out of a bucketful of ideas hoping that one will suddenly come to fruition.
Think long-term not short-term. Invest wisely in the short term in order to make money in the long term. And by this I mean investing in the help of some educational programs/books and the advice and help of mentor(s) to help you learn faster and get to your destination of success quicker. If you can master one or two approaches, you will be well on your way toward a successful business. If you learn only parts of a number of different strategies you will remain a “jack of all trades but master of none.”
Internet marketing can take its toll on you psychologically, especially when you have tried out a variety of marketing methods, invested financially and put in a lot of time and effort for little or no reward. But this psychological battle presents a critical stage in your development and success. This is the very point at which many who made it past the first promotion and into further learning stages give up. A knack for perseverance is so very important in Internet marketing and indeed in starting any business. Don’t give up at the third hurdle. Stick by your guns and persevere with strategies that feel comfortable and complement your strengths and ability.
Advice #1: Find a MentorWhether in business, self-development or Internet marketing, growth can be rapidly moved forward by finding a mentor. Mentoring helps you develop at a faster rate, helping you learn faster, develop skills more adeptly and avoid making the same mistakes over and over again. A mentor, like a good teacher, will help you understand exactly what you need to learn, how to learn it and the best time for you to execute the knowledge.
I seek mentors in my life because I know it’s the fastest way to learn. Not only has mentoring helped me to get to where I am today in Internet marketing, but it also continues to be very important to me in other areas of my life. By having a mentor for each important aspect of my self-development, I learn faster and succeed faster. Since starting out on my own journey as an Internet marketer I myself have become a mentor to others. It has truly been a pleasure watching those I have helped grow from online newbie to successful online entrepreneur.
Advice #2: Don’t Work on too Many Projects at Once by YourselfA huge mistake beginners make is thinking they need to do everything alone. Focus your energy on the most vital areas of your business; the areas that encourage growth and will help you reach your goals faster. If you work on too many projects at once you will find your progress is slow and hindered by many barriers. You can’t be an expert in every discipline, so outsource work where you can. Set aside a budget for delegating work to third parties that prevent you from paying attention to more important areas of your business. Taking on more and more work yourself will see you bogged down unnecessarily in tasks that will significantly slow your progress. Outsourcing will also allow you to have more valuable time away from your computer.
Advice #3: Utilize Free ResourcesWhen a person first decides to get involved with Internet marketing, he or she will be exposed to numerous different online money making products. These products appear as very attractive prospects, and it isn’t uncommon for people to get excited and buy into multiple products in a short space of time. The truth is, almost every marketing method you will read about is potentially a profitable one, but mastering one takes considerable time. Don’t splash out on multiple expensive products. Instead, choose one or two referred to you by your mentor(s). Learn them and utilize them to their full potential before moving onto another area.
In addition to this, make use of as much free information as you can. There is a huge amount of great reference material online that can be found in books, eBooks, video and on blogs. It is often difficult to sift through conflicting information and ideas online, but again, ask your mentor and trusted associates for help in directing you toward informative blogs, forums and other reliable free resources.
Advice #4 Maintain PersistenceYou never know when the breakthrough will come, it could be next week, it might even be tomorrow, or it could take six more months. If things are getting on top of you then take a step back from your business and re-think your strategy. Ask yourself, “Am I focusing my energy, time and investment on areas conducive to leading me to my goal?” “Are there things I am avoiding, ignoring or only doing half heartedly that could better position me for success?”
Your success in business is dependent on your mental attitude, your strategy and your devotion to learning and developing yourself on a daily basis. Commit to your goal of becoming a successful Internet marketer and be persistent in your endeavours. Take these words of advice into consideration and go for it. I hope that they help you to become successful in your online venture.
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Men can rely on online marketing in several areas, including: sale - Advertising - get the data from Heliopolis product data for the new product policies - Customer Service - Marketing Research - distribution - purchase - pricing. These marketing jobs require skills such as dealing with the technological means of the Internet and mastery of the English language because of the breadth of dealing with the outside market.... According to a specialist, this function requires quick reaction to enable workers to follow developments in the websites, which are not required by traditional marketing usually; so that the traditional marketing does not evolve as fast as you evolve their e-marketing but on the contrary that he will form an important factor for consumer association with it. And the need for skill development in a fast process imposed by the intense competition in the online world to get visitors to the site and the need to maintain the old customers.
Mail marketer needs to understand the needs of consumers as is the case in traditional marketing, so as to build confidence with him and persuade him to succeed to the product or commodity or service offered. It is also a factor for electronic marketing to realize the implications of selling and marketing via the Internet to a private network deployed globally and can be accessed around the clock, for the marketing factor to be ready to respond to queries at any time of any individual in the world.
One study has confirmed that he does not need to be dealing with aspects of the marketing process in a scientific and thoughtful and not just to get the largest number of visitors and dumping the largest possible number of people messages. But it is necessary to focus on the Marketing Strategy is a good definition of the product or service and its advantages, and the price and method of payment. It also requires good use of the tools used in marketing a clear vision of the target markets and method of customer relationship management. Is interested in marketing companies electronically influence on the psychological side of the customers and of the information provided on this item as the number of features and guarantees, etc., it is also influencing the passion that is the extent of the feeling of comfort and confidence resulting from the information provided on this item or service, and this is what affects the consumer tendencies towards commodity.
Thanks
Totally agree with your answer , regards
1 You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2 You won't know your online market share Customer demand for online services may be underestimated if you haven"t researched this. Perhaps more importantly you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post. 3 Existing and start-up competitors will gain market share If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch! 4. You don't have a powerful online value proposition A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. 5. You don't know your online customers well enough It's often said that digital is the "most measureable medium ever". But Google Analytics and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weakpoints and then address them. 6. You're not integrated ("disintegrated") It's all too common for digital to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. 7. Digital doesn't have enough people/budget given its importance Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively. 8. You're wasting money and time through duplication Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks. 9. You're not agile enough to catchup or stay ahead If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialing new approaches to gain or keep their online audiences. 10 You're not optimising Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?
1. Defining your product or service
Identifying your target market
Knowing your competition
Finding a niche
A niche strategy allows you to focus your marketing efforts and dominate your market, even if you are a small player.
Developing awareness
Building credibility
Being Consistent
Maintaining Focus
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Marketing and Internet marketing are one and the same. The company usually has one annual marketing strategy, internet marketing is part of that overall strategy.
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i totally agree with your perfect answer Mrs.Ghada, it's so usefull
