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Technology is making this world a global village so it ill be more easy to access the customer.
The mobile and internet is going to evolve the main player in the market industry in the coming years.
You might have known that Internet is becoming the main target in marketing industry. As with the evolution of internet and IT industry the sites like AMAZON, Flip-card, Alibaba are doing great business.
In coming days the marketing industry would be more tech priented when you open a page in your browser a many ads in the corner or at the both side .
There are several wonderful answers herein already from great professionals, nothing to add
It will be more specialized and it will target more specific audience with specific technology (as technology develops and innovations enter mainstream world), based on their needs. As a Sociology Student I took a great interest in Technology and Social Media and saw first hand how they changed the Marketing world. Today it`s micro-focused (for specific audience you will use specific technology) and try to make bigger impact on the ones that will buy and use your product for sure. In the next years I see Marketing falling into niches even more, and with the help of technology and media, reaching those who belong into certain niches all over the world with bigger success.
it's been already evolved until now , and in the future we might find unexpected evolve