Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
BASES OR FORMS.
Geographical-regional, area, country
Demographic-Age, sex, income levels, education
psychological-social class, lifestyle, persinality
Behaviorial-product usage, brand loyalty.
why is it necessary for segmentation?
Better matching of customer needs.
Better opportunities for growth.
Customer rentention & enhancement.
Target marketing communication- business has to deliver their marketing message to relevant customer audience because the market is broad, some customers may miss out & also the cost for communicarion is also very high.
Enhanced profits