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How much does a bad review cost your business?

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Question ajoutée par Lana Oudeh , PR Coordinator , Al Ghanem
Date de publication: 2016/05/31
Heavenly J John
par Heavenly J John , National Head - Aftersales for Ford , Saud Bahwan Group

95 percent of complaining customers are willing to forgive a major service mishap if you resolve the problem in the next interaction. Failing which, it costs 6-7 times more to acquire a new customer than to keep an existing one, every lost customer hurts your business even more.

 

 

Vaiyapuri Gopalakrishnan
par Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Thanks for your invitaiton, I will agree with experts answers.

Rasha Maarabouni
par Rasha Maarabouni , Executive Registrar , Lebanese International University

Bad reviews are like bad word of mouth. They will spread so fast that will instantly notice the decline in sales. It would cost up to 20-30 customers; people tend to share their bad experiences much more than their happy ones. 

Ghazi ٌRadwan
par Ghazi ٌRadwan , Project Facilitator , Jordan River Foundation

Thanks for the invite ............................ agreed with the answers Mr. Emmanuel Wamweta

Utilisateur supprimé
par Utilisateur supprimé

I would imagine that it would be analogous to a  customer review about a product. If a customer is happy, they would tell about 10 to 12 people, and if they've had a  bad experience, they would have told about 20 people.

Emmanuel Wamweta
par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

A bad review can cost the business alot & in many differeent ways, but its important to know how it actaully impacts on each indiviual party involved in & with the business in this case.

Business in general- financial losses, debt expenses & "loss of business".

Employees- loss of morale, loss of confidence in management, comflicts, social strife, poor attitude towards work.

Management- comflicts & conflicts of interest, employee turnover rates increase, termination of contracts.

Stakeholders & directors- reduction in dividents, loss of confidence in management & business operations, termination of contracts

Utilisateur supprimé
par Utilisateur supprimé

Human nature- you remember bad things longer and they have a deeper impact on the mindset. A bad opinion destroys much more than what 10 good opinions can build up.

Yosef Abdalsalam Mohammed
par Yosef Abdalsalam Mohammed , IT Manager , Al-Alamiya for Furniture

it costs much because if people see this review their vision will be different on the company

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