What the most important dimensions of international marketing?

Identifying global customer needs which can be done through international marketing research & analysing marker segments seeking to understand similarities & differences in customer groups across countries.

Satisfying global customers through adapting products & elements of the marketing mix to satisfy different customer needs across countries.

Being better than competitors through assessing,monitoring & responding to global competion by offering better value through developing superior brands, broder product range, lower prices, high quality, better performance, superior distribution than rivals.

 Coordinating marketing activities & integrating marketing strategies and implementing them across countries which may involve centralisation, delegation, standardisation & local responsiveness.

Recognising the constraints of the global market which includes complex variations due to government protectionist & industrial  policies, marketing infrastructual differences, financial cinstraints due to exhange rates, inflation rates, intetest rates.