What are the constraints that must be taken into considered when choosing a distribution channel?

Credibility in the market, Market penetration, financially sound,

Long term association qualities, adherence to organisation policies, integrity.

Thanks for the invite ............................ successful answer from Mr. Emmanuel Wamweta

Capital requirements.

Channel rights & responsibilities.

Channel control/ corporation within the market.

Costs of disribution channels.

Nature of the product for instance perishables, product bulkness, installation & maintaince.

Channel success factors for instance competitivesness of the channel in the market, channel distribution character & reputation in delivering prodicts to final consumers, channel continuity.

Competition- existing channels in the serive sectors of the market.

Overall marketing objectives- market share, reputation, profit motive.

Consumer location & coverage.

Thanx for the invitation, its always a pleasure contributing