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Well, we as marketeers hate to be limited to a budget as it sometimes kills a whole amazing plan, but still we can adabt our ideas based on the given target. We may decide to focus on the a sort of media that is more effective and deliver the right message at the right time to the right person (such as Digital Marketing) instead of using other costy tools.
Limited budget for marketing does not hinder the work of the successful marketing began in the limits of this budget