What is the significance of analytics in a CRM software implementation?

crm application bring digital process automation only, but analytics helps you make operational decision on day to day basis. example, crm application can help you in sales order execution, but analytics will give you insights about the customer and the deals. generally every business application comes with inbuilt basic and generic analytic tool or reports, or you can request the implementation partner to develop the reports (static/dynamic) as part of the system. If they provide S, then very good. you can generate different kind of reports as per your business requirements.

I can advise you how to select best in class crm application with easy to use analytics and reporting tools which is easy to use by your top management, accessible over mobile and cost very very less. 

Analytical CRM extracts in-depths customer history, preferences & profitability from databases.

It allows prediction of customer value & behavior

It allows forecast of demand

It helps tailor information & other offers to customer needs.

Thanx for the invitation

Thanks for your invitation, Agreed with expert's answer

Thanks for the invite ............................ agreed with the answers Mr. Alok Kumar