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The word should be "Simply Superb"
The word that we want to own in the minds of ours customers, employees and partners is : faithful
How our family members and friends when they think of the word "Caring" they think us and in the same way our customers, employees and partners should think of us when they think of the word "Caring".
So, CARING the word we must own in the minds of our customers, employees and partners
