Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

Explain the forms of distribution channel intensity.

user-image
Question ajoutée par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling
Date de publication: 2016/06/08
Emmanuel Wamweta
par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Intensive distributio- manufacturer places goods & services in as many outlets as possible.

Selective distribution- involves the use of more than a few but less than all of the intermediaries who are willing to carry a particular product.

Exclusive distribution- severly limiting the number of intermediaries, the producer wants to maintain control over service level & service outputs offered by the resellers.

More Questions Like This