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There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same”. “[…] The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit”
Because the story of your brand will determine how your root will be in the the market groud.
It also will apprise your history in the feild of the industry either items and goods, or services.
