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How can I have the perfect budget plan for marketing a product and what does it include?

What does the budget plan include??

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Question ajoutée par Nourhan Darwesh , Product Manager , Mysteronix
Date de publication: 2013/09/22
Wael Al Jada'an
par Wael Al Jada'an , مدير التطوير و التسويق Marketing & Development Manager , وكالة الاساسية للشحن الجوي First Basic Express

Dear Mr. Zafar,

 

first of all You have to verify your vision, by another words ( where are you going?)

 

 

 

 

For trade Marketing, Shopper Marketing or Mix?!

 

 

 

In all of them you will use the8p's (product, price, promotion, place & time, packing, productivity & quality, physical environment and people)

 

 

 

Depend to your product you can classify points for each articles. Check how much you have then divide the amount reference to your points selection.

 

 

 

The true selection it's the key for your planning.

 

 

Regards,

Zafar Iqbal
par Zafar Iqbal , Teacher (Pak Studies) Subject Specialist , Home Tutor

please keep in mind and select the product wrap up budget, and now the chennell cost where you would like to present your product.

Ziyad Abu Alrob
par Ziyad Abu Alrob , Country Manager , Jerusalem Pharmaceutical Company

First of all, Decide your objectives,  what are the activities or tools to be be used to achieve these objectives, then you calculate or estimate the cost of each activity. finally, prepare an action plan which includes the timetable and cost of each activity distributed over12 months.

amer jayyousi
par amer jayyousi , Business Development Consultant , freelance

as always study the channels you are going to use,for social media,direct marketing,rented spot marketing at malls or high traffic areas....etc.

there are so many variables but the best is to do your research first and the do your cost analysis.

Muhammad Farooq
par Muhammad Farooq , Plant Operations and Project Manager , WR Grace

Marketing Budget mainly covers salares, commission and boonuses, marketing communication (branding, wed sites, promotons, events, web sites etc), Travel, telephone, trainings expenses etc.

Vipin Nadakkal
par Vipin Nadakkal , Marketing Director , Inergio Digital

Your product and the market you operate determines your marketing mix! But for a generic plan, I advise it should include ATL, BTL, and Digital. For a retail product upto25% of the total spent can be on digital having said that lot of consumers still prefer experiential and touch and feel marketing before they take a "buy" decision. Hence micro-marketing BTL should consume about another25% of your budget in a retail environment. The balance can be on traditional advertising like print ant Television depending upon your product.

prakash sambhajirao yeshwante
par prakash sambhajirao yeshwante , manager sales , venkateshwara hatcheries pvt ltd pune

product cost,volume of product,expences for product manufacturing logistics,sales and marketing expenses.revenue generation.branding cost.total budget fora year.

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