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Quite simple , just focus on markets dynamics , trends, changes , competitor activities and consistantly watch demand factor
Certainly growing uncertainty, flux and diversity have resulted in increasing complexity of global organizations, As Kotler (2012) notes in his latest book, “it is useful to assume that companies strive to maximize profits. However, they differ in the relative emphasis they put on short-term or long-term profit. In order to fulfill this fundamental aim, each one pursues some mix of objectives: market share growth, current profitability, cash flow, technological leadership and service leadership. ”The last two of them, are our new market expansion goal. Therefore global companies must put forth the marketing plan of a well known and established business, with an alternativemarketing strategy for the needs of product diversification strategy to move to the field of product/service innovation.
As a marketer I will implement the following Steps to stay focused on my goals and objectives :
1-Business environment analysis
SWOT analysis matrix
2-Competitive analysis
a- identification of competitors.
b- Internal environment ( Porter five forces).
c- BCG matrix.
3-Identification of objectives .
· To exploit the technological oriented new niche segments of the customer base and gain competitive advantage.
· Upgrade the perceived quality of our products with new digital and customer friendly services.
· Thought of as Industry Leaderships.
· Identify growth opportunities in new market through the identification of new customer niche segments and new product uses.
· To Increase production capacity.
· To manufacture products of high quality, hygiene and innovation
· To operate with respect towards its employees and the natural environment.
· To create the conditions for future expansion.
4-Business strategy
a-marketing opportunities
b-developing a proposition.
c-Customers segmentation.
5-Tactics
Marketing mix ( price, product, place , promotion, people, process, ..etc)
6-Action plan and control
a-finance
b-measuring product/service quality
7-Personal Reflection on the plan with senior management.
You must face these constraints and pressures and impose your own will in part.
You have to adapt to the environment, but also to try to change it.
You must decipher the environment and challenging activities so the company fights on niches where it has:
1) advantages over its competitors,
2) expansion possibilities
Change all of the services that accompany the product material to make the overall product more attractive
Change the division of labor in the industry, subcontractor or taking control of some production stage
Review the mission of the company based on changing customer needs
You need to build sustainable competitive advantages defendable
Thanks for your invitation............ agree with Mrs . Ghada answer
adapting new technologies which suits your infrastructure and follows the company strategy and high level goals and objectives.
secondly the cost benefit analysis will be measured and performed on regular basis.
Sr managers need to aware of their company major challenges and drawback and need to be update their strategy as per the company growth and budget analysis.
Just add alittle to ms.Ghada & mr. Nadjib's constructive submissions.
Apply the best art & science of war to defend your market share.
Ensure constant & consistent innovations & inventions.
Carryout regular effective & efficient research so that you don't miss out on opportunities & relevant industrial information.
Strive to be very flexible & adaptive to the business environment.
Conduct inbound marketing for your products. Conduct CRM.
Thanx for the invitation
Agree with expert ansewrs above
Use CRM to follow up your projects/leads (If available).Organized planning will be required on daily basis.
Day to Day follow up with customers.
