How can we create a better mental image ???

Thanks for the invitation; a very Creative Question!

I fully endorse answer given by Mr. Emmanuel Wamweta 

This can be mainly done through Corporate Social Responsbility (CSR). Practicing & adhering to ethical business activities or operations-customers & public appreciate & expect this, Ensuring environment sustainability through preserving nature or environment- public & government expect & appreciate it, Community involvement through promotions (giving back to customers, potential customers & public), relationship building- creating, establishing & enhancing healthy & pleasant lasting relationships with customers & public. All these factors create a positive image of a company in the customers' & general public. Thanx for the invitation

Thank you for the invitation and was waiting for an answer specialists to benefit