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Yes, there is a change in lifestyle, many working hours and people are busy. They need easy and fast foods that can go handy with their busy schedule. However there are risks of malnutrition and food quality cahllenges with Fast foods
Yes, this is due the trending issue ,of fastfoods ,due to the demand from the youth population.trying to go globaly.
Yes, the increasing come form imported products and currency devaluation.
Accordingly, the increase was from local producers against imported products.
There are two tipes of growth, organic growth, and revenue growth. Volumes are increasing continuesly in Egypt due to the organic growth of the market which is reflecting revenue. Also the currency devaluation has helped the local industry to grow due to the price competition win vs. imported products.