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What is the difference between the control of the marketing plan and the marketing audit?

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Question ajoutée par Nadjib RABAHI , Freelancer , My own account
Date de publication: 2016/06/21
Utilisateur supprimé
par Utilisateur supprimé

Mr. Emmanuel again taken the advantage of first come and first serve. I agree his answer nothing need to add more. Thank you Both of you Stay blessed.

Gurjit Singh
par Gurjit Singh , Global Sales and Business Development Manager- Actively looking for change , Saudi Rubber Products Co.

Thank you for invitation, experts already explained well 

Emmanuel Wamweta
par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Control of a marketing plan involves a process of monitoring the proposed plan as they proceed & adjusting where necessary while Marketing audit involves analysis & evaluation of the company's marketing approach, activities, aims & results achieved.

Thanx for the invitation

Francis Jr Simbajon
par Francis Jr Simbajon , Associate Marketer , C-ONE TRADING CORPORATION

Agreed to the experts answer.

Thank you for the invitation!

Munish Kumar
par Munish Kumar , Marketing Head , Pathfinder Business Analysis (P) Ltd.

A budget isthe financial resources set aside for carrying out specific activities in a given period of time and it helps co-ordinate the marketing activities of an organization.

An audit is acontrol technique whereby actual results are compared with budgets and deviations (variances) are made the responsibility of key individuals who can either exercise control action or revise the original budgets.

mohammed negm
par mohammed negm , مدير مبيعات , مؤسسة أطياف لتجارة المواد الغذائية

 Thanks for the invitation, I  agree with all answers

Nadjib RABAHI
par Nadjib RABAHI , Freelancer , My own account

The control of the marketing plan used to measure the eventual differences between the objectives and the results achieved, to identify the causes of these deviations, to implement the necessary actions coorectrices.

The marketing audit, also called strategic control, realized by a longer periodicity than the control plan and whose domain includes not only strategic choice but the organization itself through its structures and procedures.

 

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