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Of course, it is obvious, the marketer must take an interest in the demands considered profitable and necessarily must know and analyze specific consumer expectations and select the targets before developing the products and determine the conditions of their marketing.
The choice of this strategy must go through a diagnosis and then by definition of objectives and target markets. The use of a marketing plan can give the necessary consistency to the the different actions planned, monitor the progress of these activities and to ensure the control.
My answer is a ‘Definite Yes’. Surely, by devising an effective strategy, the marketers can double the sale of a specific product on the occasion like EID.
Following is a list of the proven strategies to increase the sales of a product:
1) People Buy Benefits
People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service.
The “Share a Coke” Campaign
The “Share a Coke” campaign generated an increase of4% in sales just by Coca-Cola adding personalized names to Coke bottles. They appealed to people’s need for friendship and personalization, there’s nothing like drinking a Coke with your name on it.
2) Clearly Define Your Customer
Who is the person who would most likely to buy your product and buy it immediately? Create an avatar of that customer.
Ask Specific Questions
3) Identify The Problem Clearly
What kind of problem does your customer have that you can solve? If you have identified your customer correctly, these people will pay you to solve their problem.
4) Develop Your Competitive Advantage
You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor.
Focus on the benefits of what makes your product better than others.
5) Use Content And Social Media Marketing To Your Advantage
There are so many more ways to get your product to your customers than ever before. What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.
Some of the benefits of content marketing include:
6) Pick The Right Price
Do market research on your competitors to determine the right price. If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price.
7) Learn Proper Negotiation Techniques
Skilled negotiators are usually quite concerned about finding a solution or an arrangement that is satisfactory to both parties.
They look for what are called “win-win” situations, where both parties are happy with the results of the negotiation.
The Best Negotiators Have These3 Qualities
8) Make Effective Presentations
In selling, it is important to make a creative and compelling sales presentation to your customers. One of the many ways is to create an effective presentation by using PowerPoint.
9) Focus On Keeping Your Customer For Life
“Once a customer, always a customer.”
Once a customer has purchased your product, this should not be the end of your relationship with them. Focus on keeping a strong relationship with your customer. This will only create more trust and add value to your product.
) Offer Potential Customers Something Really Great, For Free
Your ideal customer is far more likely to buy your product if you give them a preview to try out. Shoot a short video of your product in action, give them a free piece of really great content and get your customers excited for what’s next.
) Give Your Customers The Inside Scoop
If you are going to have a sale on your product soon, tell your customers about it. They will be happy to hear about it, and it will build trust with them. They may even buy more because of it.
) Your Sales Message Should Be Clear
Pick out one or two benefits of your products and state those clearly in the sales headline. Make it clear to your customers EXACTLY what your product is going to do for them. Be specific. If your product has multiple benefits, create sales messages for different customers that they can relate to.
By following the above-mentioned strategies, the marketers can increase and/or double the sales of their products on specific occasions like Eid.
Generally people are emotionally charged with minimum control on them and on their family members, during celebration occasion! Marketer can easily make use of this "Emotionally charged buying behaviour" strategy even on normal product too.
Of course the marketer will pay back immediately after that season and balancing takes place during the quarter itself. During the quarter or six months period one can see the overall average sales is normal than excess.
Wonderful, insightful & detailed submission from mr. Farhana a senior & top expert.
Happy & blessed Eid to all.
Regards
yes but dependent on ur sales and vision with items
Thanks invite. .......... I agree answer Mr Nadjib
Ms Farhana taken all the votes for this question by given such a brilliant answer as well as other experts.
The key is developing a marketing strategy that forms a solid foundation for your promotional efforts
Thanks for the invitation, I agree with all answers
yes, by making an effective strategy we can double the sales of specific product
