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I am in TOTAL AGREEMENT with this notion. Most of us have grown up watching cartoons. Our early and formative days are filled with animations and cartoons that arouse positive, carefree associations from our childhood. In fact, the commercial success of animations continue to compound these light and playful images and associations.
As marketers, we're constantly challenged to find ways to break through the clutter. Cartoons do this effortlessly, but with an added bonus. Humor is about revealing truth in a twist. Just the act of laughing means the viewer has instantly picked up a key point of agreement you can build upon within your messaging.
When marketers use animation, they can sidestep the heaviness of life, the cumbersome aspects of many decisions, and simply tap into their audiences' more basic, innocent understanding. Just ask Tony the Tiger, who summed up all the complications of choosing a breakfast cereal for the kids: "They're Grrreat!"
Thanks Mrs Farhana for your invitation :
Yes I agree especially Japan, China, korea and the European countries
Thanks
Yes, strongly agree.it is marketing for thoughts and ideas
Let us review some samples
Zootopia : Ambitions and Justice
Lion King: intention
Finding Nemo: Intention and Success
Ice Age: Different positive ideas
These days I am seeing a child in many adults (even beyond 75), when we say/show cartoon. As long as this not going to die down, marketer will have upper hand to use cartoon as tool. No sign of seeing dying these days.
Agreed up to some extent. The marketer cannot rely only on Animations. Human involvement is important and necessary in ads. Because humans are going to consume the products / services which are marketed.
Mostly animations can be used in the marketing of that products which are made for children, not for the adults.
Thanks for invitation....I endorse your answer Ms. Farhanaa
I believe that cartoon animations is effective only in the digital format of marketing campaigns. Good marketers will steer clear of any cartoons when printed marketing campaigns are being used. Strong companies such as Coca-Cola use animations when advertising their product on television and with online click ads. Using cartoon animations for marketing online is also effective on platforms such as YouTube in the commercials placed ahead of certain videos.
Thank professor Farhanhaly callOf course, is an important way, attractive and most companies use them as the animation is a bowl full of important ideas that are easily connected to the people are beautiful, and granulocyte
It can be deemed true to some extent putting into consideration some important factors forinstance the target audience (age brackets), tastes & preferences, perceptions, value attached to them, mode of transmission & content.
There are some people who may find them very irrelevant, useless & irritating while some people may find them relevant, helpful & pleasing.
Therefore the marketing media team of an organisation should critically assess the market trends & dynamics constantly to be in a good position to develop & communicate their messages effectively & efficiently.
Thanx for the invitation
Of course I agree.
Cartoon animation because it is depending on the important things , such as visual and audio vision and identify the intended message. All that in a fun and simple template.
helping to explain and promote your business
Yes , like famous carton " Pokemon " many organization , foundations ,and others uses the immotional part and conected between thier survises and " Pokemon" , they achieves high successes .
