Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

What are the Universal functions of Marketing channels?

user-image
Question ajoutée par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling
Date de publication: 2016/07/15
Emmanuel Wamweta
par Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Pysical possesion- possession utility is derived which includes selling them, mortgage.

Ownership- channels facilitate title transfer & ownership.

Promotion- channels facilitate in promotion of products.

Negotiation- alot of negotiation exists in a channel.

Financing- not all the time customers have money to pay for products they want, so they can buy on credit.

Managemeny of risk- lie theft, pilferage, damage, fire.

Ordering & order processing.

Payment function.

More Questions Like This