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Its very hard equation in order to make it balanced , But i think put your work first then others come later , through follow up with your mobile or net or in the week end or in the newspaper ,but no one never and ever can make this equation balance but at least you can try to make it balance sometime you will make it happen and other not, but still you are on the right way as long you try to make it balance.
If you are searching for information and interacting on topics related to your specialization at work, it is much easier and productive. It only adds up to your career goals and energizes you since you feel like there is progress in knowledge acquisition and sometimes even appreciation from the social networks which helps you grow your professional network.
Professionals can engage on twitter, linkedin and forums like bayt. All work and no play makes jack a dull boy. However, if you are continously distracted by your social networks, it is difficult to concentrate on work.
Have a planned time allocated for social media in the late evenings or afternoons when the workload is less or you need to be refreshed.
By setting aside set times in the day to deal with social media your focus will not be distracted from important tasks. Often you can link facebook and twitter accounts a post on one updates the other. quite a time saver!