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This post is meant to teach you everything we know about launching and marketing an iPad or iPhone app.
It’s not a “secret recipe,” and probably not exhaustive (but we are doing our best to make it so). Each app is different, and so should the marketing strategy. But it’s a good starting point and gives you options that you can experiment with.
It’s not a step-by-step process either; some of these things have to be done simultaneously. Here is what’s covered:
Build Your Personal Online Presence
Start Marketing Within Your App
Build Your App’s Online Presence
Improve Engagement With Push Notifications
Choose The Right Promotion Campaigns
Measure, Improve & Keep On Marketing
Setup your App page in the appstore
- you should have a clear and easy to read App description in the right category
- and you have to have your keywords right so you can stand out in the search ("around 60% of the users look for new apps by searching keywords")