How can we develop a love of reading in young children?

there,s a big deffrence between teaching kids to read and teaching them to love reading 

well,i suggest you should put more pictures the the reading materials.Children loves eye catching material,thats how their attention is catched

I personally read only the things related to my interests; same can work for other children. Forcing them to read something they have no interest in is not productive and can turn them off reading entirely.