What are the best ways to know the ROI on any ATL marketing campaign? Does it remain same for BTL activities as well?

Question ajoutée par Muhammad Khan , General Manager Operations , QFAWS ENGINEERING (PVT) LTD
Date de publication: 2016/07/24

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par Sadam Hussain

No, the ROI could not remain same for ATL and BTL activities as both of them are done with certain distinctive goals... and The measurement parameter for ROI also depends on the type of industry, ad, etc

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What are the best ways to know the ROI on any ATL marketing campaign? Does it remain same for BTL activities as well?

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