What are essential skills of modern marketers?

The following are the essential skill of modern marketers:

Excellent content creation skills

The ability to develop transparent and authentic communication and marketing plans and annual reports.

Ability to create purposeful and unequivocal content to drive stakeholder behaviour.

Effective resource management;

Good marketing research skills and knowledge of gaining actionable insight from big data.

Excellent strategic thinking skills and the tenacity and confidence to demonstrate ROI all strategic decisions and drive innovation and business sustainability most especially during turbulence times;

Excellent marketing mix integration skills

The ability to identify and prioritise best platforms for stakeholder engagement. 

Ability to lead personlised marketing through omni-channel approach and crowd sourcing to reap fresh ideas from global talent pool;

Ability to demonstrate resilience, reliability, relevance and responsible business growths to meet orgnisation expectations.

Ability to interrogate and refine organisational practices and promulgate contemporary marketing best practices to ensure performance is as targeted;

Ability to effectively manage data breaches to restore brand reputation and customer trust. 

Ability to build brands that strive for better;

Ability to draw market ld ideas, personalized service and seamless interaction with stakeholders.  

Ability to  manage time and prioritise workload;

Excellent marketing knowledge of effective performance and service monitoring and evaluation;

Project management skills;  

- Very good negotiation skill with wide networks

- Social Media Promo

Persuasion, Communication and interpersonal Skills are essential qualities a marketer must possess

Hi Vaiyapuri and my thanks for this discussion, so, I’d say to process a lot of marketing info and make easy recommendations to company’s management, it is very actual to industrial companies where top management is mot marketers itself.

Regardless of the role you are in, strategy vs creative vs analytics vs account vs c-suite vs junior, etc… your most valuable and essential skills will be adaptability and applicability. The core functionality of marketing does not change, people’s behavioral motivations dont change, the process of creating brands with unique value propositions and then the communications that fuel them using data and analytics does not really change. But everything else changes, the technology changes, audience behavior changes, clients change, the brands you work on/with change, the companies you work for change. In order to thrive as a modern day marketer you must be able to not only quickly adapt to what is new but also understand how to apply it to the existing and articulate the crawl, walk, run process for managing that transition.