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What are some challenges of customer experience in 2016?

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Question ajoutée par Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc
Date de publication: 2016/07/26
AHMED SIDDIQUI FARRUKH
par AHMED SIDDIQUI FARRUKH , Adjunct Faculty , Institute of Business Management

Dear Vaiyapuri Gopalakrishnan,

Thank you for your interest & trust!

With the ever increasing "digital awreness", our today's customer stands out to be more informed & educated than yesteryears, as such handling them correctly is important.

In my opinion, the following are some of the important customer challenges to be prepared for:

  1. Your product/service has to be at least equal to the best competitive prodcut/service; "BEST VALUE FOR MONEY".
  2.  Complete & correct dissemination of product/service information, particularly your USPs; through POS material, salesmen, channel partners, digital platforms, electronic & print media. This also means a well trained field force.
  3. Full disclosure; honestly mention ingredientds, limitations, side effects etc.
  4. Excel in customer service, i.e through CRM/Call Centers, Loyalty Programs & after-sales-service.
  5. International adaptibility & service, because the world now is a "global village", all warrantees should be transferable/international.
  6. Get certifications; these act as silent salesmen. 

Utilisateur supprimé
par Utilisateur supprimé

Thanks for inventing me

 and i agree with Mr.P C Cariappa 's answers .

P A Cariappa Appaiah
par P A Cariappa Appaiah , back office executive , Inspire Hond

price rise of a product, after sales services are not good, not answering the call, companies are not hiking the salary of employees, the status is low.

samar Emam
par samar Emam , sales /Marketing , Gsk - United Arab Emirates

Answer is ;

Being patient

Being proactive

consistant work is important challenge

Approach and keys to affect customers

Vaiyapuri Gopalakrishnan
par Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

There are many but if I am pointing out few these would they be: Is Analytics showing you the real picture Difference between perceived customer journey vs actual customer journey Seeing and observing what your customer saw Replicating the problems they saw or faced during their session Understanding voice of customers thru feedback forms or chats Answering customer service calls with much more knowledge Coming out of these set of questions that usual customer service folks ask and getting to actual problems quickly Having the power to segment customer with similar problems, solve them, and retarget lost people. Prioritizing problems in terms of the impact they have on ur bottom line.

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